AS A TEAM OF  HIGHLY QUALIFIED MARKETING PROFESSIONALS, WE PRIDE OURSELVES ON CREATING THE RIGHT PARTNERSHIP BETWEEN SPORTS TEAMS, INDIVIDUALS AND ORGANISATIONS WISHING TO PROMOTE THEIR BRAND.

With our global knowledge and understanding of the motorsports industry, and an impressive network of sporting contacts, we are able to provide a bespoke tailored consultancy services in sport and athlete management.

Mayfield owner, Richard Coleman, is a former team owner creating a ‘peer to peer’ relationship with teams and management.

Our headquarters are based at  Silverstone, where eight out of ten F1 teams are resident. This enables us to have a day to day relationship with the teams, allowing us to provide the best possible marketing package for the client.

Owner & Managing Director

Richard Coleman

Owner & Managing Director

Sports Management and Commercial professional with 15 years experience in World Championship Motorsports

  • Founded Mayfield and in 4 years has brokered over $95M USD of sports sponsorship
  • Key relationships with all Formula One teams and commercial rights holders
  • Former Elected Representative to the FiA (World Governing Body of Motorsports) sitting on multiple commissions and working groups
  • Founded Bamboo Engineering, successful racing team in British Touring Car Championship, World Touring Car Championship, and GP3 series. Merged with Craft Racing in 2014 to form Craft Bamboo Racing.
Richard Coleman

Richard Coleman

Owner & Managing Director
Account Management, Creative Services & Events

Tim Gilbride

Account Management, Creative Services & Events

20 years motorsport agency experience working with drivers, teams and sponsors.

  • Account Management, Creative Services and Events
  • Manages Mayfield’s relationship with key clients
Tim Gilbride

Tim Gilbride

Account Management, Creative Services & Events
Account Management, Creative Services and Events

Tanya Knight

Account Management, Creative Services and Events

Tanya started her career at Saatchi & Saatchi in Commercial Television working with clients such as The National Lottery, Visa, Proctor&Gamble.

Moving on from Saatchi & Saatchu, she founded a multi million pound production company creating adverts for blue chip clients including Dolmio/Masterfoods, WHSmith, and Specsavers.

Other projects include working with the infamous Jim Henson’s Creature Shop on many film and commercial projects.

Credits include:

  • Feature film: Holiday Romance 1998
  • Production Co-Ordinator on feature film: The Brotherhood of the Wolf 2001
  • Produced first ever Specsavers television commercial 2002
  • Producer Jim Henson’s Creature Shop: ABBA "Our last video ever" 2004
  • Children's Author: Monty Banana & The Roller Skates 2011


Within Mayfield Tanya is responsible for:

  • Account Management
  • Client Relationship Management
  • Formula 1 Client Liaison

Tanya Knight

Tanya Knight

Account Management, Creative Services and Events
Project Consultant

Dan Walmsley

Project Consultant

A versatile experienced executive and business leader with proven track record of building high performing teams to deliver high-tech products in short timeframes in the motorsport and automotive industries.

  • Medical Services, Ventilator Challenge UK
  • McLaren Automotive, Director of Motorsport
  • Strakka Racing, Team Principal / Chief Engineer
  • Paragon Motion, Technical Director
  • DPR, GP2 Race Engineer
Dan Walmsley

Dan Walmsley

Project Consultant
Lawyer

Robert Cain

Lawyer

Robert Cain has operated in the motorsports sector for over 20 years.

From heading up teams within large regional and global law firms, through to owning his own practice, Robert’s expertise primarily lies in corporate and commercial transactions, typically involving intellectual property. Robert acts for drivers, teams, manufacturers and sponsors, as well as being a trusted partner to many industry organisations and bodies.

  • Corporate and Commercial Transaction
  • Intellectual Property Specialist
  • Drafting and negotiating contracts for:
    - Sponsorship
    - Driver Contracts
    - Car Leasing
    - Supplier Agreements
  • Legal Advising and General Counsel
  • Motorsport Industry Association (MIA) Member
  • Chair of International Sports Law Group
Robert Cain

Robert Cain

Lawyer